These days, you’ve got more than just WordPress as a potential channel for your content marketing efforts. Other options, including Medium and Facebook Instant Articles, have their own merit. In this post, we’ll review and discuss the benefits and drawbacks of each so that you can make an informed decision about how best to reach your audience. Tried and True: WordPress
If you have a blog for your business, there’s a good chance it’s built on WordPress. There’s a reason for that. WordPress is reliable and secure as both a blog and website platform. It’s also fairly intuitive to use. While other competitors have popped up over the years, but WordPress remains the most popular blogging and web tool. Today, more than 15 million websites use it!
What It’s Best For: If you want a blog that’s incorporated into your website, making it easy for people to go from one to the other, having a WordPress blog is essential. It’s much easier to convert visitors into customers when information on your products or services is just a click away. With the other options we’ll discuss in a moment, converting visitors to customers is much more difficult.