Wednesday, 22 February 2017

This WordPress Agency Turns Its Custom Plugins/Themes to A Recurring Income

At Freemius, we work closely with our partners, so we get a unique opportunity to encounter some very interesting monetization use-cases and business models. Today I’d like to share one specific example that can help many WordPress agencies (and freelancers) to increase their monthly bottom line with in-house developed plugins & themes. This is the success story of Ryan Theis, a partner of ours. Ryan shares how they did it at their agency – BNG Design, an Inc 5,000 Web Design & Marketing agency from Fargo.
Ryan – thank you so much for taking the time to make this interview, I’m sure many agencies & freelancers will be excited to learn from your creative way of upselling custom developed plugins to your clients.
Could you please start by telling us about ‘BNG Design’?
‘BNG Design’ is a web design and marketing company based in Fargo, North Dakota. We started in 2012 as one of the four divisions of BNG Team. The thing that caused me to start BNG Design was seeing a gap in the local market that wasn’t being filled. I had gotten into building websites and marketing online in 2007, shortly after starting with BNG. At that


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