Monday, 20 February 2017

What to say when a potential client thinks you’re too expensive

If you’ve been in the design business for a while, you’ve likely heard this from potential clients before, “you’re too expensive!” or something to that effect, anyhow. So what do you do?
You’ve got a few options! Here are some handy-dandy email scripts I’ve created that you can copy+paste, and tweak to send to those potential clients!
Note: These scripts are not intended to be used verbatim, but to be edited to fit your own situation and level of professionalism. Use these scripts as a starting point, but tweak them to work for you!
Option One – Educate Her on Why You’re Awesome
Hey ____!
I realize that this is a large investment, but I can assure you that I am delivering top-notch service that you won’t receive with a low-cost alternative. My clients have seen results such as ____ and ____ because I work with you to really make sure that you’re receiving a design that works for you and your brand. I’m not just creating a _____, I’m helping you achieve your goals.
If you don’t have the funds available at this time, I understand. Please keep me in mind for the future. If you are able and willing to invest


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