Online users are now involved with brands they love more than ever. Customers are demanding to be heard and not just talked to. This new way of interaction has led to an increase in user generated content (UCG). Today, UGC is one of the best sources of marketing content for businesses. UCG boosts engagement, brand awareness, web traffic and even sales.
Here are 6 ways to encourage your web visitors to share their user created content.
1. Let Them Know You’re Looking for Content
The first thing is to actually let your customers know that you’re interested in their content. A lot of times you don’t have to do much than simply ask your customers for guest posts, opinions, comments, reviews, photos of them using your products etc. Many people are all willing to give you content, just ask.
2. Offer an Incentives
If people fail to respond to your call for content, motivate them by giving them a reward. You could simply offer a discount for every review, photo, guest post etc. Or you could run a contest, ask people to submit the type of content you want and have others vote for the best content submitted then offer a reward to the winner.
3. Feature Customers’ Photos