Trials for software products and SaaS (Software as a Service) has been a standard practice for years and is considered as an excellent way to get a higher reach and improved conversion rates. That said, only a small fraction of the premium WordPress plugins and themes on the market offer Trials. The main reason is that monetization platforms like EDD and WooCommerce, and marketplaces such as ThemeForest and CodeCanyon, don’t offer out-of-the-box solutions to fulfill the technological needs of trials while protecting developers from piracy and trials abuse. After gathering lots of data on trials conversion rates among dozens of plugin and theme developers who are leveraging Freemius’ trial mechanism, I decided to share some of the aggregated numbers and best practices to encourage more developers in the WordPress ecosystem to consider adding a trial option to their premium product version.
Before I dive into the numbers, it’s important to learn about the different types of Trials so we can all be on the same page:
What Types of Trials Can You Offer?
There are three well-known trial offerings that are currently popular on the market:
A free trial without a payment method