No matter what business you operate in, customers are your lifeline. Without them, you wouldn’t generate any sales, get referrals, or develop new relationships. True customer relationship management helps you better understand your customers and engage with them throughout the entire customer lifecycle. By analyzing data, you can determine what they need or want, and how you can improve your business model. That is why having a CRM should be central to what you do. In this post, we’ll dive into the Zero BS CRM plugin, why you should use a CRM and some of the advantages of going with a self-hosted solution. Why You Need a CRM
CRM. It’s a term which you may be familiar with. It stands for customer relationship management or client relationship management. You don’t need to run an e-commerce store or even sell to people to call them customers. A CRM can be used for anything that involves managing relationships. But why would you want to do so? Knowing the history of your customers lets you tailor your communications to their exact needs and give them what they want when they want it. And beyond that, it is one of the easiest ways to stay organized!
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