Thursday, 20 April 2017

How To Write A Non-Annoying Marketing Email: Direct Email Marketing Tips

Christie Chirinos is a Partner in & the Business Manager at Caldera Labs. Christie received her Master of Business Administration degree with a specialization in information systems management from Florida State University, and is currently based out of New York City. If we are to believe the hype, email marketing has an average of 3800% ROI ($38 per every $1 spent). And, if that’s an average, it goes without saying that some companies are getting higher than 3800% ROI on their emails. While that figure covers transactional emails also, let’s focus on what everyone usually thinks of when they think of email marketing: direct email marketing.
This week, we’re running our favorite deal: Taco Tuesday. Taco Tuesday is a Tuesday – Tuesday promotion where everything is 20% off. I jokingly compared it to the Victoria’s Secret Semi-Annual Sale on our Slack channel the other day, because it’s sort of like that: a sweet deal that only happens every once in a while.
I remember the first time we did it. Josh and I had just started working together and we had lots of ideas about how to maximize this partnership. Josh had been building a list and sending them


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