Welcome to the 26th edition of the monthly transparency report (for March 2017). In this series, I do my best to cover everything that’s been going on here at CodeinWP and ThemeIsle. We talk business, development, marketing, productivity and other fun stuff. Click here to see the previous reports. How often people change their (free) WordPress theme?
Something that I talked about in the previous report was for how long people tend to stick with our free themes after they first install and activate them – aka. our theme retention, or stick rate.
What I wasn’t able to do at that time, though, was split those retention rates by time period and also exclude localhost installs from the calculation. I finally have this data now.
Here’s the breakdown for Hestia – one of our top free themes:
How to read this:
For example, for the first chart, out of all the domains/websites where the theme was installed within the last 3 days, 93.2% are still active.
Of course, this is just one theme, and I do realize that it probably doesn’t represent the market to a huge extent, but it’s still an interesting