Ten years ago, the success of a website was dependent on the traffic generated. A web designer needed to create a website and attract as many visitors as possible. Five years ago, traffic was still important, but more and more website owners widened their approach to doing online business. SEO experts focused not only on traffic but also on conversion rate. Nowadays, we are talking about Internet marketers who need to delight the customers. There is a significant shift from attracting and converting visitors to offering the best services and delighting them. Also, the role of web designers has changed. Initially, a web designer needed to create a website. Across time, he/she needed to optimise the website to attract more people and convert them into customers. Nowadays, a multidisciplinary team is required to satisfy the website’s audience.
It’s needless to say that any website is more or less an online affair. In this context, understanding the needs of your audience and delivering the right message is the key, but it’s easier said than done. People are different, have different needs, and are inconstant. Finding out what they need is a never-ending struggle. Luckily,