Monday, 17 April 2017

From Service to Product – Starting a Premium WordPress Plugin Company

Seven years ago I hired a business coach to help me through a difficult time in my career. I had started 3.7 Designs five years prior. What was a part-time passion project quickly became full-time. When a book deal landed in my lap I was unable to manage the many directions in which I was pulled. We discussed a multitude of topics, but there was a recurring theme: starting a product based business. My coach said this type of business really resonated with me. While I agreed at the time it felt like an unobtainable goal, so I spent years avoiding action. Today—in addition to 3.7 Designs—I operate SnapOrbital, a software company that has a growing inventory of products including our flagship plugin, Project Panorama. With humble aspirations to begin the company has grown. SnapOrbital is more successful than I ever imagined it would be selling hundreds of licenses per month.
When you sell hours it feels like you’re on a hamster wheel. Every project is starting from scratch. Time invested has a fixed return, and you’ll never make more for the hour you just spent than you already have. Scaling is extremely difficult.
Suffice it to say a product feels like the holy


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